Facilitated by the in-house design team, the AccuWeather App Store was made into an evergreen, sustainable practice, updated seasonally each year and optimized for both the iOS and Google Play stores and user base. Creative, copy and strategy, in alignment with carefully curated photography - capturing the most beautiful themes of each season - resulted in 650+ assets quarterly for 14+ different localizations, showcasing the latest and greatest app features in a sophisticated, detail-focused and eye-catching manner. This creative set the standard for all seasonal consumer app advertising, setting AccuWeather apart in a crowded competitor space.
2020 - 2023