In collaboration with the analytics team, various assets were created each season and year to help expand upon AccuWeather’s strong app user base. Deliverables included: updates to the mobile app landing page showcasing the Premium+ subscription, mobile + web digital advertising creative (ran on proprietary properties and as google ad campaigns), as well as feature-focused seasonal videos for the AccuWeather TV Network. All user acquisition assets were crafted as an extension of the AccuWeather App Store creative to maintain a consistent cross-platform user experience.
2020 - 2023